With the help of a powerful hashtag and the support of a major U.S. retailer, activists in New York City are turning their attention to the systemic oppression faced by black people.
The group is calling for a boycott of companies that have endorsed the Black Lives Matter movement.
The boycott, known as #BlackLivesMatter, is being launched by the non-profit organization #BlackVoices.
It has been joined by a handful of other organizations, including the National Urban League, NAACP, United Teachers of New York, and the Black Business Council.
The organizations are urging people to call their local stores and boycott the brands they support.
“Black businesses are the only ones who are making a real difference in the lives of people who have nowhere else to turn, and they need to do more to take on the power that this movement holds,” #BlackVoting said on its website.
“If the boycotts of these companies continue to grow, then they will do more harm to black people than good.
We cannot stand by and watch these companies do harm to our communities.
We must stand with them, as we do not want to lose our ability to support our fellow Black Americans.”
The boycott calls on businesses to donate $1,000 to #BlackRightsNow.
Black businesses are also encouraged to donate a portion of the profits they make from sales of merchandise and online services to Black Lives Matters.
The organization also urges consumers to donate to the organization.
“The Black Lives Movement is about standing up for the most marginalized in our communities, and Black Lives matter is about empowering Black women and Black men, not just by helping them get jobs and healthcare, but by helping Black women to have equal opportunities in our country and in society,” the group said.
“We’re calling on all Black businesses to join our boycott.
We need to show them that Black people are willing to make the most of their wealth to help Black people.”
The hashtag has been popular on social media and was also used in a series of tweets by the Black American Labor Council (BLAC) last month.
The hashtag, which originated on Twitter, was trending in the U.K. and other European countries on Monday.
It was originally created as a way to raise awareness of the black economic crisis, but the group’s CEO, Angela Williams, told CNN that it also reflects a larger trend.
Williams said the hashtag’s rise was sparked by the hashtag #BlackOut in which people expressed their frustration with Black people.
“I think the idea of a hashtag, that it’s not just a hashtag but a movement that’s about people standing up and saying something, is important,” she said.
“I think that hashtag is a great way to do that.”
Williams said Black Lives matters is a growing movement, and many people are looking for a way forward.
“It’s not a movement to just have a hashtag,” she told CNN.
“It’s about what we’re going to do to address systemic racism in our society, how we’re gonna make sure that Black lives matter, that we’re not going to let this white supremacist movement take over our society.”Read More